John Hendricks on Starting Discovery Channel

September 17, 2013 at 3:14 pm ,

John Hendricks talks about how he started the Discovery Channel.

His book on the subject, Curious Discovery was very helpful in a number of ways.

First, it isn’t wise to tie a channel’s identity to a particular technology. Hendricks mentioned he gave NBC the chance to invest in Discovery early on. The head of NBC rejected the offer saying NBC was a broadcast company, not a cable company. Mr. Hendricks immediately recognized it is a mistake to tie an channel’s identity to a particular mode of delivery since the ways of delivering content are constantly changing and evolving.

Second, Mr. Hendricks points out there have been three revolutions in television:

1. TV on demand   example: early broadcast TV

2. Genre channels on demand  example: CNN

3. Programs on demand  example: Youtube

The implications for PAK7: it should be a medial channel, emphasizing content on demand.

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