Our Values

At the 2016 PAK7 Con­sul­ta­tion in Lahore, Pak­istani church lead­ers, in col­lab­o­ra­tion with a few glob­al church lead­ers, agreed upon the fol­low­ing values:

Know­ing, enjoy­ing and hon­or­ing God
Since God alone is infi­nite­ly greater and bet­ter than all else com­bined, we thought it fit­ting to make know­ing God him­self our first and great­est value.

The Gospel

The gospel is the great­est truth in the Bible, and there­fore the great­est truth in the world. (1 Corinthi­ans 15:3–5). Because of his great love, through the death and res­ur­rec­tion of Christ, God has revealed his glo­ry, vin­di­cat­ed his hon­or, con­quered evil and saved sin­ners. There­fore we place a very high val­ue in liv­ing in the good of the gospel and mak­ing it known to others.

Christ­like Character

We place a high val­ue on being faith­ful wit­ness­es for Jesus Christ in our lives and in our work. By his grace and for his glo­ry, we will seek to exem­pli­fy Christ­like char­ac­ter, walk­ing in love and humil­i­ty. We val­ue love because God is love, and we are com­mand­ed to love God, one anoth­er and the lost. Love is the hall­mark of the Chris­t­ian dis­ci­ple. We also place a high val­ue on humil­i­ty as our Lord did not con­sid­er equal­i­ty with God some­thing to be used to his own advan­tage, but made him­self noth­ing to redeem us. ( I John 4:8, Matt. 22:36–40, John 13:34–35, Phil. 2:1–11 [NIV])

Chris­t­ian Uni­ty and Diversity

We rec­og­nize that the Chris­tians of Pak­istan are a diverse group with regard to doc­trine and eccle­si­as­ti­cal tra­di­tion. We will reflect this diver­si­ty and yet seek to empha­size the doc­trines, essen­tials of faith, real­i­ties and chal­lenges that the Chris­tians of the region have in com­mon. We will avoid mak­ing sec­ondary issues points of divi­sion, but rather seek to main­tain the uni­ty that is ours in Christ.

For­give­ness and Reconciliation

Rec­og­niz­ing that redeemed sin­ners are a work in progress, we are will­ing to acknowl­edge resent­ments, to for­give and seek rec­on­cil­i­a­tion. We seek to deal with con­flict open­ly and pos­i­tive­ly. Out of respect for God’s hon­or and his word, we will avoid court actions agains fel­low Chris­tians and Chris­t­ian orga­ni­za­tions (1 Corinthi­ans 6:1–8), but instead resolve prob­lems bib­li­cal­ly by speak­ing direct­ly to those who offend us as the Bible teach­es, and by set­tling dis­putes through Chris­t­ian medi­a­tion if attempts at direct rec­on­cil­i­a­tion fail.

Work­ing Togeth­er as the Body: Part­ner­ing Glob­al­ly, Pro­gram­ming Local­ly for Pakistan

Fol­low­ing the proven mod­el pio­neered by SAT‑7, the indige­nous Pak­istani church does what it is good at  −cul­tur­al­ly sen­si­tive min­istry in part­ner­ship with the glob­al church which serves as need­ed in such areas as lead­er­ship, train­ing, orga­ni­za­tion, tech­ni­cal assis­tance and sup­port. How we do media min­istry mat­ters as much as what we do. We val­ue serv­ing togeth­er as broth­ers and sis­ters in  Christ, rec­og­niz­ing our dif­fer­ences are God-giv­en rea­sons to cel­e­brate rather than to points of divi­sion. In rela­tion to our pro­gram­ming, we will strive to offer high lev­els of Pak­istani pro­duced con­tent and con­tent with a Pak­istani char­ac­ter as well as exter­nal­ly pro­duced con­tent that is adapt­ed for Pak­istani audi­ences to serve the needs and inter­ests of the Pak­istani people.

Fair­ness and Integrity

We strive to treat fair­ly our sup­port­ers, our staff, our sup­pli­ers, our audi­ences and the com­mu­ni­ties in which we oper­ate. We will always try to get the most out of a nego­ti­a­tion or trans­ac­tion, doing our best to avoid the unfair treat­ment of oth­ers. (Luke 6:31) We seek to be truth­ful and trans­par­ent. We will act hon­est­ly in han­dling goods and mon­ey, be account­able, respect oth­ers and show respon­si­bil­i­ty in ful­fill­ing our duties.  We will live by our agree­ments even if they hurt us eco­nom­i­cal­ly. (Matthew 25:14–30)

Respect for Peo­ple of Oth­er Religions

PAK7 will not present con­tent that den­i­grates or attacks any reli­gion or denom­i­na­tion. We are called to be wit­ness­es rather than crit­ics. We will refrain from coer­cive attempts to change people’s faith.

Polit­i­cal Sensitivity 

PAK7 is not a polit­i­cal orga­ni­za­tion and will not pro­mote any polit­i­cal par­ty or pol­i­cy or join any polit­i­cal asso­ci­a­tion. We rec­og­nize that con­tent may have polit­i­cal impli­ca­tions and there­fore we will be com­mit­ted to objec­tive and sen­si­tive deal­ing with such mat­ters, and avoid slan­der­ous or provoca­tive con­tent. We will seek to pro­mote har­mo­ny and pro­vide the right of reply to those impli­cat­ed politically.

Cul­tur­al Awareness

We rec­og­nize the many cul­tur­al, eth­nic and reli­gious dif­fer­ences that exist in Pak­istan and are com­mit­ted to enhanc­ing har­mo­ny among all peo­ple and to social trans­for­ma­tion through mutu­al under­stand­ing and respect.


We are com­mit­ted to work­ing col­lab­o­ra­tive­ly as the Body of Christ. In mak­ing deci­sions, we will endeav­or seek con­sen­sus when pos­si­ble and to be sen­si­tive to those who are affect­ed by those deci­sions, rather than mak­ing deci­sions in iso­la­tion from those affected.

Holis­tic Ministry

We aim to serve the whole human per­son in Pak­istan and to enrich his/her spir­i­tu­al, social and human life. We will give par­tic­u­lar empha­sis to eas­ing the plight of those in soci­ety who are dis­en­fran­chised by means of dis­abil­i­ty, pover­ty, eth­nic­i­ty or any oth­er cause.

Pro­fes­sion­al Com­pe­tence and Training

We desire to excel in our work and to con­tin­u­ous­ly improve the pro­fes­sion­al com­pe­tence of our staff, Boards and cor­po­rate efforts. We expect to increas­ing­ly achieve demon­stra­bly high qual­i­ty results. In order to raise the lev­el of com­pe­tence, we are com­mit­ted to the train­ing and to rais­ing the stan­dard of Chris­t­ian media ser­vices in the region by pass­ing on our skills and val­ues in the broad­er community.


We seek to iden­ti­fy with those to whom we relate and to their needs and aspi­ra­tions, shar­ing our time and capa­bil­i­ties with­out con­sid­er­ing any tasks too menial or demeaning.


PAK7 will in not unfair­ly dis­crim­i­nate against any com­mu­ni­ty, group or per­son because of their eth­nic­i­ty, finan­cial means, reli­gion, or phys­i­cal or men­tal disability.