Our Ethos

PAK7 Ethos

A. Introduction and General Purpose

The ser­vice is pro­vid­ed for the peo­ples of the Pak­istan. For the pur­pos­es of the PAK7 media min­istry, we define the “peo­ples of Pak­istan” pri­mar­i­ly as those of Pak­istani ori­gin, whether in coun­try or in dis­per­sion; we antic­i­pate the audi­ence will also include the speak­ers of Urdu, Pun­jabi, Pash­tu and oth­er Pak­istani lan­guages who reside in neigh­bor­ing coun­tries, as well as a siz­able audi­ence of cog­nate lan­guage speak­ers such as Hin­di, giv­en that Hin­di is essen­tial­ly the same lan­guage as Urdu in its oral expres­sion.

PAK7 will strive for a bal­ance in pro­gram­ing to meet the needs and inter­ests of dif­fer­ent nation­al, eth­nic and cul­tur­al group­ings across the region. The pro­grams always seek to be cul­tur­al­ly sen­si­tive. Edu­ca­tion is a pri­or­i­ty in pro­gram­ming and it will include such things as pri­ma­ry health care, lit­er­a­cy and com­mu­ni­ty devel­op­ment.

While PAK7 will seek to pro­duce most of its pro­gram­ming in orig­i­nal, local lan­guages, it is also rec­og­nized that PAK7 con­tent will always be enhanced by a cer­tain per­cent­age of mate­r­i­al import­ed into the region. Such acquired mate­r­i­al, such as qual­i­ty motion pic­tures, doc­u­men­taries, ani­ma­tion for chil­dren, etc. will always enrich the broad­cast sched­ules and help meet the enter­tain­ment and edu­ca­tion­al needs of its audi­ence.

The pro­gram­ing will be designed to:

● Address the spir­i­tu­al, moral, social and eco­nom­ic needs, con­cerns and inter­ests of Pak­ista­nis.

● Por­tray the life and integri­ty of the world’s Chris­t­ian com­mu­ni­ties, and espe­cial­ly those indige­nous to the Pak­istan.

● Enable the peo­ples of Pak­istan to hear and under­stand the essen­tials of the Chris­t­ian faith.

● Sup­port the devel­op­ment of church lead­er­ship, espe­cial­ly in envi­ron­ments where no local for­mal the­o­log­i­cal sem­i­nary train­ing is avail­able.

● Sup­port agen­cies work­ing in the areas of rur­al devel­op­ment, health, envi­ron­men­tal pro­tec­tion, edu­ca­tion, micro-enter­prise devel­op­ment, etc.

● Pro­vide a broad­cast and com­mu­ni­ca­tion vehi­cle into Pak­istan for a wide spec­trum of Chris­t­ian church­es and orga­ni­za­tions which can pro­vide appro­pri­ate pro­gram­ing.

● Fur­ther­more, pro­gram­ing, even of an overt­ly Chris­t­ian nature, will nev­er be crit­i­cal of any oth­er reli­gious belief sys­tem but only seek to present Bib­li­cal truth in a pos­i­tive man­ner.

B. The Content of the Network

The pro­gram­ing pro­vid­ed by the ser­vice will always strive to be both bal­anced and diverse. A bal­ance is sought between pro­gram­ing of a gen­er­al Chris­t­ian nature and that which address­es the social, psy­cho­log­i­cal, emo­tion­al, phys­i­cal and enter­tain­ment needs of the region. Three key words sum­ma­rize the basic approach of PAK7: Uni­ty, Diver­si­ty and Com­ple­men­tar­i­ty. The pro­gram­ing will always empha­size the uni­ty of the Chris­t­ian Church while por­tray­ing diverse spir­i­tu­al­i­ties across cul­tur­al and nation­al bound­aries. This uni­ty and diver­si­ty is actu­al­ly a strength — it reflects the Bib­li­cal con­cept that dif­fer­ent mem­bers of the Body of Christ have roles which com­ple­ment those of oth­er mem­bers. Rather than being a point of divi­sion, the diver­si­ty of the Body is a cause for cel­e­bra­tion. Fur­ther, expe­ri­ence sug­gests that edu­ca­tion and expo­sure to Chris­tians of oth­er spir­i­tu­al tra­di­tions can be a pow­er­ful means of break­ing down long-stand­ing bar­ri­ers.

With this pro­gram phi­los­o­phy pio­neered by SAT-7, PAK7 plays a key role in bring­ing togeth­er Chris­tians who for too long have been sus­pi­cious of each oth­er. For exam­ple, the net­work will tele­vise Church ser­vices — and both non-Chris­t­ian and Chris­t­ian audi­ences ben­e­fit. Non-Chris­tians have the oppor­tu­ni­ty to know pre­cise­ly what goes on in Chris­t­ian ser­vices — dis­pelling a com­mon idea that Chris­t­ian wor­ship is immoral (because men and women wor­ship togeth­er). Equal­ly, Chris­tians ben­e­fit from real­iz­ing that despite the great dif­fer­ences between, for exam­ple, a Catholic Mass and a Bap­tist Com­mu­nion, both ser­vices tes­ti­fy to the Risen Christ.

PAK7 is not a time­share net­work on which sep­a­rate orga­ni­za­tions buy air-time and then trans­mit their own mate­r­i­al. PAK7 has its own well defined pro­gram pol­i­cy, and each pro­gram is eval­u­at­ed on its mer­its in the light of the cri­te­ria of this pol­i­cy. The deci­sion on what to broad­cast remains sole­ly in the hands of the PAK7 lead­er­ship.

Ini­tial­ly, PAK7 will rely pri­mar­i­ly on exist­ing curat­ed con­tent but over time will pro­duce its own pro­grams, giv­en that “con­tent is king.” The aim is to see exist­ing and new Chris­t­ian media agen­cies in Pak­istan and else­where become more involved in pro­duc­ing indige­nous pro­gram­ing that will meet the needs of the network’s sched­ules.

One pri­or­i­ty of PAK7 is to facil­i­tate the men­tor­ing train­ing of peo­ple in var­i­ous skills. This applies to those direct­ly employed by PAK7, and will also include those work­ing for exter­nal pro­gram pro­duc­tions cen­ters. The Pro­gram Pol­i­cy is to ensure that PAK7 pro­vides:

1. Chan­nels to edu­cate, inform, inspire and moti­vate Chris­tians. It should encour­age church atten­dance and stim­u­late spir­i­tu­al growth.

2. An oppor­tu­ni­ty to improve the image of Chris­tian­i­ty in the eyes of non-believ­ers and a unique oppor­tu­ni­ty to present the Gospel to those who may nev­er oth­er­wise hear it.

3. A high qual­i­ty media net­work that church fam­i­lies and youth can watch with­out being exposed to, mate­ri­al­is­tic or anti-Chris­t­ian ideas. It will bring a Chris­t­ian per­spec­tive on major issues direct­ly into people’s homes.

4. New resources on DVD, audio CD and “new media,” the stim­u­la­tion of new print­ed mat­ter for min­istry, mate­ri­als for women, youth, chil­dren, etc.

5. An oppor­tu­ni­ty for the Church to respond to spir­i­tu­al enquir­ers.

6. Spe­cial­ly trained and qual­i­fied per­son­nel (TV work­ers, coun­selors, social media work­ers, admin­is­tra­tors, etc.) to bet­ter equip the Church. 7.

A voice and a sense of iden­ti­ty for Pak­istani Chris­tians, help­ing legit­imize their exis­tence as Chris­tians who speak any of the 70 lan­guages of Pak­istan.

8. That Chris­tians in the Pak­istan have the right of reply to crit­i­cism against them in oth­er media. The chan­nel will also pro­vide a unique oppor­tu­ni­ty to dis­cuss sen­si­tive issues with non-Chris­tians or Gov­ern­ment rep­re­sen­ta­tives being fair­ly rep­re­sent­ed.

9. An oppor­tu­ni­ty for the Church to con­tribute to nation­al and pub­lic life and soci­ety through such things as pro­grams on health, safe­ty and edu­ca­tion, cit­i­zen­ship, car­ing for the mar­gin­al­ized and oppressed, human rights and respon­si­bil­i­ty, etc.

10. An oppor­tu­ni­ty to show both believ­ers and oth­ers the diver­si­ty in uni­ty that exists with­in the Chris­t­ian com­mu­ni­ty.

11. Local employ­ment and career oppor­tu­ni­ties for church mem­bers.

12. Fur­ther­more: The net­work will have a cat­alyt­ic effect, inspir­ing oth­er Church pro­grams and media ini­tia­tives, just as SAT-7 has done.

July, 2018